Monday, January 30, 2012

Seed theory

Seed theory: "Sales, the transfer of enthusiasm. The problem is that no one else is likely to share the same enthusiasm as the one who came up with the idea. Instead, you will get some version of what has commonly become known as the person who plays the role of devils advocate. This person will bring up no less than about dozen problems or issues which are significant to why the idea can not succeed."

'via Blog this'

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