Rushmore Group secures £1m in record-breaking crowdfunding deal | Startups: "hree members’ bars and clubs in London, including Milk & Honey in Soho – attracted 143 investors in only four weeks, to fund the development of an 'exciting new venue' in central London in 2012.
Offering just 10% equity in exchange for the big-money investment, the business offered appealing incentives to potential armchair dragons – seemingly tailoring their rewards to existing customers and club members.
These included a £1,000 bar tab on a membership card for investors who contributed £5,000 to the fund."
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