Thursday, March 22, 2012

Using Marketing Automation to Increase your ROI on CRM - Marketo

Using Marketing Automation to Increase your ROI on CRM - Marketo: "What is Marketing Automation? Key features include email marketing, lead nurturing, lead scoring and activity tracking
Benefits of CRM Systems: Central location for all leads and contacts, tracking sales opps and the need for less licenses
Why CRM alone is not enough: CRM systems are developed for individual leads, while marketing works with segments of leads"

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