The five rules of social media | Startups: "1 Treat the social channels as marketing channels
Rather than rushing to create a Facebook page or Twitter stream, take some time to think about the purpose of the activity. If you were embarking on any other marketing activity, before you began you would get some clarity of purpose. This clarity and thinking pretty much directs the entire direction of the campaign – what you are going to say, your positioning, call to action – and, of course, the metrics – what do you want to ultimately achieve. Be sure you’ve got this thinking and plan"
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