Crowdcube: Darren Westlake | Startups: "How did you know there was a market for it? What’s your USP (unique selling point)?
From my own personal experience of raising finance, and from witnessing others go through the same problems, I knew there was a market for the platform.
Our USP is that we are the only crowdfunding service that allows businesses to raise money in return for equity."
'via Blog this'