Six Tips To Engage the Holiday Shopper | Blog | Newsroom | Buddy Media: "Use "soft sell" keywords
Make sure you're including "soft sell" keywords in every holiday update. Our research shows, when running a contest or promotional offer on Facebook, "soft sell" keywords like "event" and "win" resonate well with users as opposed to more direct or aggressive terms like "contest," "promotion," "sweepstakes," and "coupon." Who doesn't like celebrating a winner or a special event?"
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